Brosnan Realty Group, Inc
Brosnan Realty Group, Inc | 617-787-2860 | kieran@BrosnanRealty.com


Posted by Brosnan Realty Group, Inc on 1/27/2019


 The bad news about selling your home is that there are dozens of mistakes you might make that could result in a lost sale, unnecessary price reductions, and delays in finding a buyer.

The good news is that the vast majority of seller mistakes are completely avoidable -- especially when you have an experienced real estate agent guiding you through the process and providing you with ongoing advice and marketing assistance.

Pricing and Perception

Setting too high of a price for your home is a common mistake -- one that's often difficult to recover from. Since "the clock is ticking" from the moment your home officially goes on the market, it's important to make the most of those first few weeks.

House hunters are often strongly attracted to homes that are advertised as being "just on the market." Those words can be very compelling because they imply newness, a limited opportunity, and scarcity. As the advertising industry has known for generations, consumers are drawn to products and services that are new, fresh, and in demand. However, just like yesterday's news or day-old bread, the longer a house is on the market, the less appealing it becomes.

According to a Zillow study, homes for sale priced around or slightly below market value are almost 50 percent more likely to sell within 60 days than those priced 12 percent or more above market value.

Working with a knowledgeable real estate professional can help make sure you don't lose that initial out-of-the-gate momentum by pricing yourself out of the market. They'll base their recommendations on a number of factors, including a comparative analysis of recently sold homes in your neighborhood .

Here's a house-selling mistake that most people probably don't know about: You might be losing potential buyers because you've chosen an "odd selling price." The National Association of Realtors points out that listings may sometimes be excluded from Internet search results if the asking price is just a few thousand dollars above a typical pricing range. "Buyers search real estate websites for price ranges, such as 'homes between $250,000- $300,000.' If you set an odd price to make your listing stand out, say $302,499, you may miss some of your best potential customers."

If you realize after a few weeks that you've incorrectly priced your house, it not only becomes necessary to lower the price, but you also have to contend with a lower perceived value among prospective buyers.

Buyer Psychology

A few other words and phrases that tend to whet the appetites of prospects searching for their next home include "move-in condition," "landscaped," and "updated." Many people also like the sound of granite countertops, maple hardwood floors, and gourmet kitchens.

While it pays to know a little about pricing, home staging, and buyer psychology, getting advice and guidance from a seasoned real estate agent is usually your best bet for producing the fastest and most satisfying results in selling your house.





Posted by Brosnan Realty Group, Inc on 12/30/2018

The home selling journey sometimes is filled with hurdles that make it tough for an individual to optimize his or her property sale earnings. Fortunately, there are several shortcuts that a home seller can take to boost the likelihood of enjoying a profitable property selling experience. These shortcuts include:

1. Hire a Home Cleaning Company

A home cleaning company can help you transform your house's interior from drab to fab. That way, this company can help you clean your home from top to bottom and ensure buyers can fall in love with your residence as soon as they walk through the front door.

Of course, not all home cleaning companies are created equal, so you'll want to research local options. If you allocate time and resources to assess the home cleaning companies in your area, you can find a business that provides quality services at a budget-friendly price.

2. Employ a Professional Landscaper

If your lawn is filled with high grass and weeds, it may be tough to alleviate these issues on your own. Thankfully, professional landscapers are available in cities and towns nationwide. With a professional landscaper at your side, you can get the help you need to bolster your house's curb appeal.

Remember, your home only gets one chance to make a positive first impression on prospective buyers. If you hire a professional landscaper to mow the lawn, trim the hedges and perform other lawn care tasks, you can quickly and effortlessly improve your residence's curb appeal. And as a result, your home will make a distinct impression on prospective buyers, which may lead to a fast, profitable home sale down the line.

3. Collaborate with a Real Estate Agent

A real estate agent understands the ins and outs of selling a home and is happy to share his or her housing market expertise with you. By doing so, a real estate agent will help you enjoy a seamless property selling experience.

Typically, a real estate agent will learn about you and your home selling goals and craft a personalized property selling strategy for you. A real estate agent next will promote your residence to buyers, along with host home showings and open house events. Then, if a buyer submits an offer to purchase your residence, a real estate agent will help you analyze this proposal and determine how to proceed.

Let's not forget about the comprehensive support that a real estate agent provides throughout the home selling journey, either. If you ever have concerns at any point during the home selling journey, a real estate agent is available to respond to them. He or she will help you make informed home selling decisions, and ultimately, achieve your desired results.

For home sellers who want to remove the guesswork commonly associated with the property selling journey, there is no need to worry. By using the aforementioned shortcuts, a home seller can streamline the process of selling his or her house.





Posted by Brosnan Realty Group, Inc on 12/23/2018

If you plan to sell a house, it can be easy to try to rush through the home selling cycle. However, doing so may do more harm than good, particularly for home sellers who want to maximize their profits.

Ultimately, a wait and see approach can be beneficial for a home seller. Some of the key reasons to consider taking a wait and see approach to selling a house include:

1. You can clean your house from top to bottom.

A messy home is unlikely to generate interest from large groups of homebuyers. Comparatively, a neat, tidy and pristine home is sure to stir up plenty of interest once it reaches the real estate market.

If you spend some time enhancing your house's interior and exterior, the benefits can be substantial. In addition to making your residence more attractive to homebuyers, you may be able to raise your chances of receiving offers at or above your initial asking price.

To clean your house's interior, you should spend some time mopping the floors, wiping down walls and ceilings and doing whatever you can to make each room look great. Meanwhile, to improve your house's exterior, you may want to mow the front lawn, trim the hedges and do everything possible to ensure your house has plenty of curb appeal.

2. You can conduct a comprehensive home appraisal.

A home seller who immediately adds a residence to the real estate market might not understand what his or her house is worth based on the current housing market's conditions. As such, this home seller risks pricing his or her house too high or too low.

Conversely, if you perform a home appraisal, you can set a competitive price for your residence from day one. This appraisal also will enable you to identify your home's strengths and weaknesses and find ways to transform assorted weaknesses into strengths.

Employ an experienced home appraiser to evaluate your house you'll be glad you did. With a top-notch home appraiser at your side, you can receive the expert insights that you need to price your house appropriately.

3. You can discover the right real estate agent.

When it comes to selling a house, why should you be forced to work with an inferior real estate agent? Unfortunately, if you rush to add your residence to the real estate market, you may select the first real estate agent that you meet. And in this scenario, you risk making a poor choice.

On the other hand, a home seller who takes a wait and see approach can spend some time evaluating many real estate agents. Then, this home seller can make an informed selection and increase his or her chances of enjoying a successful home selling experience.

There is no reason to hurry through the home selling journey. Instead, deploy a wait and see approach, and you should have no trouble remaining patient and capitalizing on the right opportunities to maximize the value of your house.





Posted by Brosnan Realty Group, Inc on 10/14/2018

No one should be forced to deal with a long, complicated home selling journey. Fortunately, there are many things a seller can do to navigate the property selling journey like a pro.

Now, let's take a look at three tips to help you enjoy a quick, profitable home selling experience.

1. Analyze the Housing Market

You may have entered the housing market in the hopes of enjoying a seamless property selling experience. Yet the real estate market offers no guarantees. But if you analyze the housing sector closely, you can gain the insights you need to price your home appropriately based on the present market's conditions.

Take a look at the prices of available homes in your city or town that are similar to your own. This housing market data can help you see how your residence stacks up against the competition. It also may help you determine how to price your residence so you can ensure it garners lots of attention from potential buyers.

Furthermore, don't forget to assess the prices of recently sold houses in your area, as well as how long these residences were available before they sold. If homes are selling quickly, a seller's market may be in place. Or, if homes linger on the real estate market for many weeks or months, the current housing sector may favor sellers.

2. Perform Home Upgrades

For those who want to speed up the home selling process, improving your house's curb appeal is ideal. Because if your home boasts amazing curb appeal, you can make it easy for buyers to fall in love with your house.

To bolster your residence's curb appeal, you should mow the lawn, repair any damaged siding and perform other home exterior improvements. That way, your house is sure to impress buyers as soon as they see it for the first time.

In addition, allocate time and resources to transform your home's interior from drab to fab. If each room of your home dazzles, buyers will have no trouble envisioning what life may be like if they purchase your house.

3. Hire a Real Estate Agent

Generally, it helps to hire a real estate agent if you are selling your home. And if you have a real estate agent at your side, you can quickly and effortlessly promote your residence to the right groups of buyers.

A real estate agent will offer recommendations to help you upgrade your residence's interior and exterior, set up home showings and open house events and much more. Plus, if you are ever unsure about how to proceed along the property selling journey, he or she is happy to offer home selling advice.

For those who prepare for the home selling journey, it may not take long to sell a house. If you take advantage of the aforementioned tips, you can plan ahead for each stage of the property selling journey. As such, you will be able to navigate this journey like a pro.





Posted by Brosnan Realty Group, Inc on 10/7/2018

A confident home seller is a unique individual, and perhaps it is easy to understand why. In fact, this individual likely possesses many traits that are sure to help him or her enjoy a successful home selling experience.

Now, let's take a look at three key attributes of a confident home seller to better understand this individual's approach to the housing market.

1. Proactive

A confident home seller may be more likely than others to go above and beyond the call of duty to ensure the best-possible results. As such, he or she will do what it takes to list a home and promote it to the right groups of buyers, which may result in a fast, seamless home selling journey.

With a proactive approach, any home seller can boost his or her confidence. Taking a proactive approach may even help a home seller maximize his or her home sale earnings too.

Typically, a proactive home seller will allocate time and resources to improve his or her house's interior and exterior. Because if a home stands out from the competition, the probability of a quick and profitable home sale will increase.

A proactive home seller also won't settle for subpar results. Instead, this seller will constantly search for ways to improve his or her home, as well as explore new opportunities to promote his or her house to buyers.

2. Knowledgeable

A confident home seller is willing to learn new things. Thus, he or she may be willing to learn about the housing market to discover innovative ways to speed up the home selling process.

To learn about the housing market, it generally helps to meet with a real estate agent. This housing market expert can teach a home seller about different aspects of the real estate market. And if a home seller has housing market questions, a real estate agent can respond to them immediately.

Furthermore, a real estate agent is happy to help a home seller build his or her confidence. This housing market professional can offer tips and recommendations throughout the home selling journey, ensuring a home seller can make informed decisions as this journey progresses.

3. Patient

A confident home seller understands that no home selling experience is perfect, and various home selling hurdles may arise along the way. Fortunately, this seller also knows how to stay calm, cool and collected under pressure.

As a confident home seller, an individual will stay patient, even when the worst-case home selling scenarios occur. This individual will be able to look at the big picture throughout the home selling journey. Perhaps most important, a confident home seller won't let small problems escalate; conversely, he or she will try to quickly resolve problems and take the necessary steps to prevent them from happening once again.

Becoming a confident home seller is no small feat. But if you understand the key attributes of a confident home seller, you can build your real estate expertise and work toward achieving the optimal results during the home selling journey.







Tags